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Season 1 | Episode 1 | The Beginning of Reinvention

Most people spend their lives trying to change what they do... their habits, routines, and behaviors. All without realizing that the real key to transformation lies deeper: in who they believe themselves to be.

In this opening episode of Identity Engineering, Keith Leonard invites you to question the illusion of identity, the quiet assumption that your habits and history define who you are. Through personal storytelling and honest reflection, he shares the pivotal moment that reshaped his understanding of self and inspired his groundbreaking book, Identity 2.0: You Are Not Who You Think You Are.

You’ll discover a new way of thinking about identity, not as a personality you have to “fix,” but as an operating system that can be upgraded and rewritten. When you change the code, your behavior changes naturally.

This episode closes with a reflective question that’s been a turning point for thousands of people:

Who have I been pretending to be?”

Take a deep breath, press play, and prepare to see yourself — and your potential — through entirely new eyes.

For more information on Identity Engineering, visit www.TheIDShift.com

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