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Must-Steal Marketing Strategies for Your L&D Toolkit with Bianca Baumann

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Manage episode 468913342 series 2273707
Content provided by dominKnow, Brent Schlenker, and Chris Van Wingerden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by dominKnow, Brent Schlenker, and Chris Van Wingerden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

The goal of any L&D department is to influence and change behavior. And guess what? Thatโ€™s the same goal of the marketing department.
Marketers are great at grabbing attention and convincing people to carry out an action, and many of the strategies and tools they use can also help L&D teams improve the success of training programs.
Tune in for a great conversation with Bianca Baumann, VP Learning Solutions & Innovation at Ardent and co-author of the soon to be released book, ๐—ง๐—ต๐—ถ๐—ป๐—ธ ๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐—ฎ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ, ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป ๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐—ฎ๐—ป ๐—Ÿ&๐—— ๐—ฃ๐—ฟ๐—ผ coming in May from ATD Press.
______________________
Bianca Baumann is a seasoned L&D strategist with 15+ years of experience. Passionate about consulting on effective new solutions to serve learnersโ€™ needs, sheโ€™s developed processes, methodologies, and frameworks to help organizations meet their growth targets with the help of innovative L&D approaches. Bianca has helped dozens of organizations with their workforce transformations, as well as onboarding and reskilling programs. She has also spearheaded multiple projects in the marketing, automotive, financial, and events industries, creating award-winning programs along the way. Bianca speaks at international conferences and is a facilitator at the Ontario Institute for Studies in Education. Sheโ€™s the co-author of โ€œThink Like a Marketer, Learn Like and L&D Pro โ€“ Strategies To Ignite Learning"

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243 episodes

Artwork
iconShare
 
Manage episode 468913342 series 2273707
Content provided by dominKnow, Brent Schlenker, and Chris Van Wingerden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by dominKnow, Brent Schlenker, and Chris Van Wingerden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

The goal of any L&D department is to influence and change behavior. And guess what? Thatโ€™s the same goal of the marketing department.
Marketers are great at grabbing attention and convincing people to carry out an action, and many of the strategies and tools they use can also help L&D teams improve the success of training programs.
Tune in for a great conversation with Bianca Baumann, VP Learning Solutions & Innovation at Ardent and co-author of the soon to be released book, ๐—ง๐—ต๐—ถ๐—ป๐—ธ ๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐—ฎ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ, ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป ๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐—ฎ๐—ป ๐—Ÿ&๐—— ๐—ฃ๐—ฟ๐—ผ coming in May from ATD Press.
______________________
Bianca Baumann is a seasoned L&D strategist with 15+ years of experience. Passionate about consulting on effective new solutions to serve learnersโ€™ needs, sheโ€™s developed processes, methodologies, and frameworks to help organizations meet their growth targets with the help of innovative L&D approaches. Bianca has helped dozens of organizations with their workforce transformations, as well as onboarding and reskilling programs. She has also spearheaded multiple projects in the marketing, automotive, financial, and events industries, creating award-winning programs along the way. Bianca speaks at international conferences and is a facilitator at the Ontario Institute for Studies in Education. Sheโ€™s the co-author of โ€œThink Like a Marketer, Learn Like and L&D Pro โ€“ Strategies To Ignite Learning"

  continue reading

243 episodes

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