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#143 - Transforming Healthcare Marketing with Better BI

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Manage episode 463566009 series 1980353
Content provided by Cardinal Digital Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cardinal Digital Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you’ll gain actionable strategies to turn data into meaningful decisions that drive your organization’s success.

Featuring:

Andrew Chang, Chief Marketing Officer of UChicago Medicine

Tom Stanton, Director, Marketing Analytics at Northwell Health

Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers

Ibrahim Albaba, Director of Growth & Strategy at CLS Health

RELATED RESOURCES

Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/

Connect with Tom - https://www.linkedin.com/in/thomaspstanton/

Connect with Clay - https://www.linkedin.com/in/claynickens/

Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/

  continue reading

182 episodes

Artwork
iconShare
 
Manage episode 463566009 series 1980353
Content provided by Cardinal Digital Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cardinal Digital Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you’ll gain actionable strategies to turn data into meaningful decisions that drive your organization’s success.

Featuring:

Andrew Chang, Chief Marketing Officer of UChicago Medicine

Tom Stanton, Director, Marketing Analytics at Northwell Health

Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers

Ibrahim Albaba, Director of Growth & Strategy at CLS Health

RELATED RESOURCES

Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/

Connect with Tom - https://www.linkedin.com/in/thomaspstanton/

Connect with Clay - https://www.linkedin.com/in/claynickens/

Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/

  continue reading

182 episodes

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