Events Are NOT Bad Optics! Ignite Your Events: The podcast

4d ago 27:31

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In March, when Julie Danaylov, co-founder of Cirque Revolution Events Inc., took to the stage to accept the Supplier of the Year award at the MPI Toronto Awards Gala, she delivered a rousing speech beseeching event pros to stand up for their value and fight back against the myth that events are “bad optics” in trying economic times.

We invited Julie into the studio to dive further into this issue. Bonus: you’ll leave with concrete ideas for how to respond when a client or internal leadership wants to cancel due to bad optics (check the show notes a PDF of response suggestions).

Get ready for an episode packed with tons of inspirational ideas for event pros!

And a special thank you to our podcast sponsor, Meeting Encore, celebrating 35 years of sourcing the perfect venues to make their clients' events shine! Start the conversation with their team at meetingencore.com.

Resources:

Watch Julie Danaylov’s acceptance speech >

Download the PDF, What To Do When a Client Cancels.

Visit the Cirque Revolution website.

Visit the Worth It landing page on Ignite magazine’s website for resources, back issues, and ongoing conversations.

Visit us on LinkedIn >

Do you have a comment, a question or want to share a story about business practices in the event industry? We want to hear from you! Email us a voice memo or drop us a line at [email protected].

Be sure to subscribe to the Ignite Your Events podcast so you don’t miss any of our inspiring content.

Next episode: Debbie and Laura report on the effects of the trade war and ongoing economic uncertainty on the Canadian business events industry. From cancelled programs to cautious clients, they unpack the real-time challenges facing planners and suppliers across the country. But it’s not all doom and gloom—we’ll also explore what the future might hold, how planners can safeguard their businesses, where to find opportunities amid the disruption, and why advocacy is more critical than ever.

We hope you enjoyed this episode of Ignite Your Events. Stay tuned for more inspiring stories and practical advice to elevate your business events!

This podcast is for informational purposes only and should not be considered legal advice. We are not responsible for any losses, damages or liabilities that may arise from the use of this podcast.

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