This is the untold story of how Tata’s grand plan to rule India’s grocery market fell apart.

In 2021, Tata acquired BigBasket — a move that promised to change online grocery forever.

But within just a few years, BigBasket’s early dominance began to collapse.

From the confusion of Tata Neu to the rise of Blinkit & Zepto, this story reveals how strategy, timing, and innovation can make or break a brand.

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