HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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I recently had a conversation with someone I met at FHL a few weeks back and he taught me a valuable lesson about what it means to understand your audience and what it can do for your business. Here’s a trick that he used. Enjoy.
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