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In this episode of Imperfect Marketing, host Kendra Corman sits down with Dr. Christiane Schroeter — marketing professor, wellness advocate, and TEDx speaker — to explore how intentional, bite-sized actions can help entrepreneurs and professionals create lasting change without burnout.

Dr. Schroeter shares her journey from a fascination with advertising in Germany to teaching marketing, innovation, and entrepreneurship in the U.S., blending her academic expertise with her passion for wellness. Together, she and Kendra dive into how mindful, structured habits — what Dr. Schroeter calls petite practices — can transform not only your business but your life.

🌱 The Power of Petite Practices

• Why sustainable change comes from small, intentional steps — not all-nighters and burnout
• How 15-minute bursts of focus can create real momentum
• Practical tools to manage time and avoid distraction (including Dr. Schroeter’s favorite timer hack!)
• How to infuse joy and balance into your workday to stay aligned and productive

🎙️ The 3P System: A Framework for Visibility

• Dr. Schroeter’s 3P System — Podcasting, Publishing, and Presenting — as a roadmap to greater visibility
• How to turn your ideas into impact, starting with simple writing
• Why sharing your story authentically (not perfectly) helps you connect and grow
• Building confidence from writing → guest podcasting → public speaking

🔥 The TEDx Experience: Turning Your Story Into a Message

• What it really takes to prepare for a TEDx talk — and why it’s more intense than you think
• How to craft a story that resonates with an audience and inspires change
• The key mindset shift every aspiring speaker needs: it’s not about you, it’s about who you help

💡 Marketing Lessons You’ll Want to Steal

• The importance of a runway before and after every launch
• Why behind-the-scenes storytelling matters just as much as the final reveal
• How visibility, vulnerability, and consistency build trust and connection
• The reminder every marketer needs: people don’t buy products — they buy stories

Connect with Christiane Schroeter:

LinkedIn: https://www.linkedin.com/in/christianeschroeter/

Whether you’re building your brand, preparing to share your message, or simply trying to balance business and wellness, this episode is full of actionable insight and inspiration to help you grow with purpose — one petite practice at a time.

🎧 Tune in to learn how small, intentional steps can lead to powerful, sustainable change in both your business and your life.

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