Share
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Manage episode 463968134 series 3399397
Content provided by Matt Sunshine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Sunshine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, we’re taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing campaigns.
Helping me break it all down are Maryanne McWhirter and Emily Hartzell, both VP/Senior Directors at LeadG2.
Maryanne and Emily offer so many awesome points to think about, like:
- How HubSpot is NOT just a CRM, but a robust marketing tool that allows you to see every step that a customer has taken in their buying journey
- How HubSpot’s AI uses CRM data to craft tailored messages for personalized sales pitches
- And, finally, why if you’re not automating repeatable processes in your CRM, you’re falling behind
LINKS:
Maryanne McWhirter
Emily Hartzell
LeadG2
Matt Sunshine
The Center for Sales Strategy
Chapters
1. Building Smarter CRMs with Maryanne McWhirter & Emily Hartzell (00:00:00)
2. AI in HubSpot CRM Optimization (00:00:05)
3. Leveraging AI in CRM Optimization (00:10:32)
4. Maximizing CRM Potential With AI (00:19:17)
53 episodes
))
