Share
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Manage episode 405131433 series 3399397
Content provided by Matt Sunshine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Sunshine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy.
Today, we’re asking the question, “why are so many media sales managers lacking superstar talent?"
Joining Matt to answer that question and more, is the amazing Beth Sunshine, SVP/Talent Services here at CSS and the head of Up Your Culture a division of CSS focusing on company culture and employee engagement.
Of course, Beth provides such valuable insights, like:
- How, contrary to popular belief, it’s not poor performers but average performers that weigh an organization down.
- Why managers can’t nurture their superstar talents by “coaching from the locker room”
- And, finally, how if a seller has unrealized talent, the right mix of training and feedback can help transform them into a genuine superstar
Links:
The 5th Annual Media Sales Report
Beth Sunshine
Matt Sunshine
Up Your Culture
The Center for Sales Strategy
Chapters
1. Why Are Media Sales Managers Lacking Superstars? with Beth Sunshine (00:00:00)
2. Improve Sales and Find Superstar Talent (00:00:15)
3. Coaching, Feedback, and Sales Training (00:13:40)
4. Sales Performance Podcast and Contact Information (00:27:45)
53 episodes
))
