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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy.
Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan, is Dani Buckley, VP/General Manager at LeadG2.
Dani, as always, offers some amazing points to think about, like:
- Why, when sellers aren’t happy with their company’s marketing efforts, often its a lack of sales and marketing alignment that is really the issue at hand.
- How conducting a content audit is imperative when considering a sales enablement overhaul
- And, finally, how if media companies don’t have a website that’s both educational and easy to navigate, many prospects will simply find their solutions elsewhere.
Links:
The 5th Annual Media Sales Report
Dani Buckley
Matt Sunshine
LeadG2
The Center for Sales Strategy
Chapters
1. Media Sales Professionals Want More Effective Marketing Strategies with Dani Buckley (00:00:00)
2. Improving Sales Performance (00:00:15)
3. Why Organizations Need a Helpful Website (00:12:23)
4. Reaching Danny Buckley Through LinkedIn (00:19:48)
53 episodes
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