Media Sales Professionals Want More Effective Marketing Strategies with Dani Buckley

Improving Sales Performance

Content provided by Matt Sunshine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Sunshine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

1+ y ago 20:41

MP3•Episode home

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy.
Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan, is Dani Buckley, VP/General Manager at LeadG2.
Dani, as always, offers some amazing points to think about, like:

Why, when sellers aren’t happy with their company’s marketing efforts, often its a lack of sales and marketing alignment that is really the issue at hand.
How conducting a content audit is imperative when considering a sales enablement overhaul
And, finally, how if media companies don’t have a website that’s both educational and easy to navigate, many prospects will simply find their solutions elsewhere.

Links:
The 5th Annual Media Sales Report

Dani Buckley
Matt Sunshine

LeadG2
The Center for Sales Strategy

Chapters

1. Media Sales Professionals Want More Effective Marketing Strategies with Dani Buckley (00:00:00)

2. Improving Sales Performance (00:00:15)

3. Why Organizations Need a Helpful Website (00:12:23)

4. Reaching Danny Buckley Through LinkedIn (00:19:48)

47 episodes

#Business #Matt Sunshine