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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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In this episode, we're exploring how a company successfully aligned their sales and marketing teams to maximize their efforts of their sellers.
The great Andrew Sims, CRO at SentriLock, and Trey Morris, VP/Senior Consultant here at CSS, are joining me to break down that journey.
Both bring such great points to the table, like:
- Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignment
- How marketing should help prepare your sales team for battle
- Why all great companies have a singular mission from which all marketing, branding and content can be drawn from.
LINKS:
Andrew Sims
SentriLock
Trey Morris
Matt Sunshine
The Center for Sales Strategy
Chapters
1. The Power of Aligning Sales & Marketing with Andrew Sims and Trey Morris (00:00:00)
2. Aligning Sales and Marketing for Success (00:00:05)
3. Building Alignment and Measuring Sales Impact (00:17:08)
4. Enhancing Sales Performance Through Insights (00:31:57)
53 episodes
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