In this episode of the In Ai Nutshell podcast, Andrew discusses the importance of thinking like a psychologist when it comes to social media marketing. He shares three powerful prompts designed to enhance engagement and effectiveness in content creation. The first prompt focuses on crafting effective hooks using contrast, curiosity, and specificity. The second prompt encourages combining insights from a psychologist, marketer, and strategist to tackle challenges. Finally, Andrew introduces the 'So What?' test to refine value propositions and deepen understanding of messaging.