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Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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EP39: When does it make sense to bring on a Fractional CMO?

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Manage episode 486626942 series 2653299
Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When does it make sense to bring on a Fractional CMO, and what should you expect from one?

In this episode, Asia and Kim dig into the ins and outs of Fractional CMOs: what they do, when to hire one, how they’re different from heads of marketing or full-time CMOs, and the biggest risks and rewards founders should know.

Asia also reflects on her current work as a Fractional CMO and shares how she approaches structure, team-building, and strategy without getting stuck in the weeds.

Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 486626942 series 2653299
Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When does it make sense to bring on a Fractional CMO, and what should you expect from one?

In this episode, Asia and Kim dig into the ins and outs of Fractional CMOs: what they do, when to hire one, how they’re different from heads of marketing or full-time CMOs, and the biggest risks and rewards founders should know.

Asia also reflects on her current work as a Fractional CMO and shares how she approaches structure, team-building, and strategy without getting stuck in the weeds.

Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.

  continue reading

38 episodes

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