EP41: Customer Research, Fast-moving Marketing Teams & Leading Vs. Managing In Demand: How To Grow Your SaaS And Stay In Demand podcast

Welcome back to In Demand!

In this episode, Asia and Kim take on three topics founders don’t talk about enough: how to listen for insight during customer research, what it really looks like to run a fast-moving (but focused) marketing team, and the difference between great managers and great leaders.

Whether you're hiring your first team, navigating leadership, or trying to pull messaging clarity from customer interviews, this one will hit home.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

Links:

DemandMaven
Bob Moesta (Jobs to Be Done)
Examples of great leaders:
- Steve McLeod - founder of Feature Upvote
- Josh Ho – founder of Referral Rock
- Rand Fishkin – CEO of SparkToro
The Captain Class by Sam Walker

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EP41: Customer research, fast-moving marketing teams & leading vs. managing

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