How do great companies and successful careers share the same strategic principles? In this episode, we explore the three universal value drivers that every organization must choose from, why most employees don't understand their company's strategy, and how to apply strategic thinking to your own career development.

00:00 Introduction to Herb Kelleher's revolutionary airline strategy and the three universal value drivers for any business

05:00 How companies naturally fall into Best Brand (Apple), Best Friend (Starbucks), or Best Solution (Chick-fil-A) strategies

10:00 Why only 20% of employees understand their company's strategy and Herb's solution: three simple KPIs that everyone could remember

15:00 The discipline required to stick to your chosen value driver and how Southwest's KPIs became industry standard

20:00 Strategy has three parts: thinking, planning, and execution - you can't blame execution for poor strategy

25:00 The Core Analytics: Five questions to think strategically about your career as CEO of your own life

30:00 Finding your purpose at the intersection of passion, skills, and opportunity - and expanding all three circles over time

Hosts: Tim Cole, David Cole

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