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Marketing Budgets_ 2024 Trends and Strategies

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Manage episode 453924699 series 2330470
Content provided by Whitehat SEO and Whitehat Inbound Marketing Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Whitehat SEO and Whitehat Inbound Marketing Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
A Gartner report analyses 2024 European marketing budget trends, revealing a 15% year-on-year decrease despite CMOs exceeding revenue goals. This decline is attributed to affordability concerns outweighing objective-based budgeting. The report highlights increased investment in bottom-of-the-funnel activities like demand generation and search marketing, while agency and labour costs were reduced. Gartner recommends strategies to improve communication of marketing's value and advocates for objective-based budgeting to secure future funding. The findings are based on a survey of 195 European CMOs across various sectors.
  continue reading

95 episodes

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iconShare
 
Manage episode 453924699 series 2330470
Content provided by Whitehat SEO and Whitehat Inbound Marketing Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Whitehat SEO and Whitehat Inbound Marketing Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
A Gartner report analyses 2024 European marketing budget trends, revealing a 15% year-on-year decrease despite CMOs exceeding revenue goals. This decline is attributed to affordability concerns outweighing objective-based budgeting. The report highlights increased investment in bottom-of-the-funnel activities like demand generation and search marketing, while agency and labour costs were reduced. Gartner recommends strategies to improve communication of marketing's value and advocates for objective-based budgeting to secure future funding. The findings are based on a survey of 195 European CMOs across various sectors.
  continue reading

95 episodes

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