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Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
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In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, moving away from traditional funnel-based strategies. We explore how this changes the way advertisers approach campaigns—focusing less on granular targeting and more on creative, clean data, and clear objectives. Plus, we discuss the impact of tools like Conversion API on improving tracking accuracy and lowering costs, helping your ads perform better in a privacy-conscious world. If you want to stay ahead in Meta advertising, this episode breaks down what you need to know.
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