“Innovation isn’t magic,” says Tim Shangle, ChoiceOne Bank’s associate vice president of innovation and data analytics. “You don’t need a wizard to make your bank innovative. Innovation is simply something that is new today that will eventually become normal down the road.”

One key for community banks to harness a successful innovative strategy is by embracing the wealth of new talent—who, like Independent Banker’s 40 under 40 emerging community bank leaders, are the future faces of the industry.

In this episode of Communities of Innovation, Tim (a 40 Under 40 winner) joins host Charles Potts to discuss his role as an innovator—leading implementation of an online platform that overhauled the bank’s customer experience—and how, for banks, the secret of future success lies in building a culture that rewards talent and ambition.