Industry Insights – The EFM Podcast is presented by the European Film Market of the Berlinale. Hosted by media industry analyst Johanna Koljonen, it delves deep into the evolving strategies for distributing Arthouse cinema and reaching international audiences beyond traditional channels.

The 2025 Nostradamus Report paints a picture of an Arthouse landscape at a crossroads - no longer resisting change, but learning to resist with intention. This episode explores what that means for the way we develop, position, and connect films to audiences in a world where old models no longer deliver. From overlooked festival momentum to shifting roles in the value chain, it’s a wake-up call for those clinging to linear paths. Distribution emerges as both the weak link and the untapped opportunity, especially for non-mainstream titles. The conversation challenges industry metrics, redefines what success can look like, and hints at a future where even small films can make a wide impact, just not in the usual ways.

Eva Esseen Arndorff is the CEO and co-owner of TriArt Film, a leading Swedish arthouse distributor. With a background in Film Studies, Media and Communication, and Business Administration from Stockholm University, she began her career at Triangelfilm in 2000. After working as a film consultant for companies including Sonet and PAN Vision, she became Head of Acquisitions at PAN Vision in 2008. Since 2011, she has led TriArt Film, which also operates the streaming platform TriArt Play and publishes the film magazine Point of View.

Huub Roelvink is the owner and managing director of Cherry Pickers Filmdistributie, a Benelux distribution company releasing approximately 12 to 15 titles per year. Recent titles include My Favourite Cake, No Other Land, Hard Truths and Good One, among many others. Before founding the company in 2016 Huub was managing director of Imagine Filmdistributie Netherlands and founder of Cinema Delicatessen, a distributor specialized in documentaries. He also has extensive experience in cinema programming and exploitation, starting his career as a student in the Kriterion cinema in Amsterdam, and subsequently programming various arthouses and being managing director of arthouse LUX in Nijmegen. Huub holds a Masters in Social Anthropology from the University of Amsterdam.

Katarina Tomkova (Producer, kaleidoscope & Punkchart films) Katarina has worked for the Slovak Film Institute during 2009 – 2015. Since 2015, she has worked on several films acclaimed at the festival circuit, including Servants (Berlinale Encounters), 107 Mothers (Venice IFF - Best Screenplay Orizzonti), and Photophobia (Venice IFF – Europa Cinemas Label Award at Giornate degli Autori). As a tutor, she collaborates with the MIDPOINT Institute and the Thessaloniki IFF’s market Agora. She is an EAVE Producers Workshop graduate. In 2021, she was the Slovak Producer on the Move.

The host Johanna Koljonen is a media analyst, broadcaster, and experience designer. She is the author of the Göteborg Film Festival’s annual Nostradamus Report on the near future of the screen industries, which is in its 11th year. She lectures internationally on changes in the media sector, and on participation and narrative design. Her background is in public service broadcasting; in 2011, she received the Swedish Grand Journalism Award in the Innovator category.

This podcast episode has been developed in collaboration with the Göteborg Film Festival's Nostradamus initiative. The 2025 Nostradamus Report Reality/Resistance is available as a free download.

The Berlinale’s European Film Market is the first international film market of the year, where the film industry starts its business. Industry Insights - The EFM Podcast puts a spotlight on highly topical and trendsetting industry issues, thereby creating a compass for the forthcoming film year. The year-round podcast is produced in cooperation with Goethe-Institut and co-funded by Creative Europe MEDIA.