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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Infinity Nation, Founder and CEO of Infinity Nation, Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths who specialises in Intellectual Property & Media. Iona explains why greenwashing is now a major regulatory and reputational risk for brands. As consumers demand greener products and legislation tightens, advertisers must be precise, transparent and evidence-backed when making environmental claims.
Key Topics Discussed:
- Greenwashing and why it’s a hot regulatory and reputational issue
- ASA (Advertising Standards Authority) enforcement: recent decisions and standards
- What counts as a valid green claim: specificity required (e.g., % recycled content, recyclable components, energy source)
- Evidence and substantiation: need for own data/documentation (supplier statements alone aren’t enough)
- Bigger-picture consistency: product-level claims must align with overall business practices to avoid misleading consumers
- Practical marketing guidance: be specific, have data, and consider the company-wide context
- International perspective: EU (and many other jurisdictions) are as strict or stricter than the UK; new EU laws tightening requirements
- Brand & commercial considerations: consumer demand for greener products, generational differences, cost vs. mainstream pricing trade-offs
- PR and reputational risk: ASA rulings can cause significant brand damage even without fines
This episode was recorded in July 2023.
Useful Links:
- Connect with Iona Silverman on LinkedIn
- Learn more about Freeths
- Find out more about Infinity Nation
- Follow Infinity Nation on LinkedIn: Infinity Nation LinkedIn
- Follow Infinity Nation on Instagram: Infinity Nation Instagram
If you found this episode useful, please subscribe to the Infinity Nation and Beyond podcast and connect with us on LinkedIn and Instagram for more interviews, tips, and insights into e-commerce and digital growth.
Interested in working with Infinity Nation to create a successful digital experience for your company or product?
Get in touch to set up a meeting with our team.
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