Ever feel like your business is constantly on fire, with urgent tasks multiplying faster than you can handle them? This conversation with ADHD business coach Skye Watterson delivers the practical framework you've been searching for to break free from the overwhelm cycle.
Skye reveals her "Two Minute Focus Formula" (also called the prioritization filter) that transforms how entrepreneurs approach task management. The genius of this system? It acknowledges the specific challenges ADHD entrepreneurs face with executive functioning and working memory, while providing a straightforward method to distinguish between what's truly urgent versus what merely feels pressing. As Skye explains, "Everything else is not urgent. Everything else is in this combination of not urgent or important but not urgent."
The episode dives deep into breaking down overwhelming projects, harnessing dopamine through "sensory stacking" to overcome task initiation difficulties, and creating an "idea trellis" to manage creative thoughts without letting them derail your main priorities. Skye's approach stands out because it combines neuroscience research with practical business strategy - addressing both the motivational and tactical aspects of productivity.
Perhaps most valuable is Skye's framework for aligning prioritization with business goals. When everything seems equally important, returning to your quarterly objectives provides the clarity needed to make confident decisions about what deserves your attention right now.
Whether you have ADHD or simply struggle with the entrepreneurial challenge of competing priorities, this episode delivers immediately applicable strategies to transform your productivity. Ready to put out the fires and focus on what truly grows your business? Grab Skye's free "Two Minute Focus Formula"

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