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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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User-generated content isn’t new, but it’s evolving fast.
In this episode, we go beyond the buzz to explore what UGC really means in 2025 and how it’s reshaping brand strategy. Together with Paulina Johnson, UGC Specialist and a creator herself, we break down how UGC differs from influencer marketing, how brands are using it strategically, and what it takes to make it work in practice — from both sides of the equation.
Tune in to learn:
- How UGC evolved from “authentic content” to a proven growth driver
- The difference between UGC, IGC, CGC, and EGC - and when to use which
- Why the strongest brands combine influencer marketing and UGC
- What KPIs really matter - and how to measure success beyond engagement
- How to build a UGC strategy that scales without losing authenticity
Tune in to learn why UGC isn’t just a creative trend, but a strategic lever for brands that want to stay relevant.
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