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Why CSR Must Evolve: The Shift Towards Purpose-driven PR
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In this episode, host Samantha McGarry talks with InkHouse EVP Tina Cassidy about the new mandate - and opportunity - for businesses to do good in the world; what we call purpose-drive PR. More than just CSR, it’s about the need for a broader set of strategies and tactics to help businesses own an issue and take action.
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