In this episode, Matt Mueller speaks with Victoria Dias, Insights and Shopper Manager at Mondelez International, about the evolving landscape of snacking. They discuss consumer trends, the importance of innovation with purpose, and how Mondelez is addressing health and sustainability in their products. Victoria shares insights on Gen Z's unique snacking preferences and the significance of turning consumer insights into actionable strategies. The conversation also touches on common myths about snacking and the importance of maintaining relevance in a competitive market.

takeaways

• Snacking is a significant part of consumer culture, especially in Canada.
• Mondelez focuses on consumer-centric innovation that meets everyday needs.
• Sustainability and health are critical factors in product development.
• Gen Z consumers are highly connected and value brands that resonate with their lifestyle.
• Insights should be transformed into action through collaboration with marketing teams.
• Consumer preferences are shifting towards healthier and more sustainable options.
• The importance of storytelling in marketing to connect with consumers.
• Innovation must be meaningful and not just a trend or flavor extension.
• Understanding the consumer journey is essential for successful product launches.
• Busting myths about snacking can help reshape consumer perceptions.

More about Victoria:

Victoria Dias is the Insights & Shopper Manager at Mondelez International in Canada, with a remarkable track record of driving insights for powerhouse brands like Oreo, Ritz, and Clif, contributing over $2 billion in sales - With a decade of experience in the CPG industry, her groundbreaking strategies led to her winning the prestigious Global I&A Award for Innovation Excellence in her very first year at Mondelez Canada. Previously, at Unilever, she shaped insights for Rexona and Dove a $833 million business. With tracking records across two continents, Victoria is a master at transforming data into compelling narratives and decoding consumer needs, all while executing dynamic, consumer-centric strategies in a fast-paced landscape.

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