What happens when music, art, and technology collide in the hands of a true innovator? In this episode of the Innovation Storytellers Show, I sit down with Damian Kulash Jr., frontman and co-founder of OK Go, the Grammy-winning band known for turning creativity into spectacle. From dancing on treadmills to performing in zero gravity, OK Go has redefined what a music video can be, transforming pop songs into visual experiments that blend engineering, art, and unfiltered joy.

Damian opens up about the punk roots that shaped his DIY approach to innovation and the thrill of breaking rules in pursuit of authenticity. He reflects on how the band’s viral experiments were never about chasing clicks but about creating something so unexpected and so human that it makes people stop and feel wonder again. From silk-screening posters in art school to building massive Rube Goldberg machines in warehouses, his creative journey reveals how experimentation and emotion power real innovation.

Together, Damian and I explore how art and technology can amplify empathy, why authenticity resonates more than virality, and how collaboration remains humanity’s best innovation. We discuss the parallels between creative risk-taking and corporate invention, the need for radical cooperation in an AI-driven world, and why OK Go’s work continues to spark curiosity and connection around the globe.

This conversation is full of laughter, honesty, and creative insight, reminding us that innovation does not always come from the lab or the boardroom. Sometimes, it comes from a garage, a camera, and a belief that wonder itself can change the world.