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How To Leverage Influencer Marketing With Gracey Ryback

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Manage episode 376284284 series 2630529
Content provided by Rich Goldstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Goldstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Gracey Ryback is a content creator, Amazon Live creator, and influencer marketing consultant. She works with e-commerce and Amazon brands to help them leverage the power of influencer marketing. With a focus on TikTok and Amazon Live, Gracey has worked with clients across multiple industries both on and off Amazon. She has grown a community of over one million followers.

In this episode…

Building a top brand on Amazon has become more difficult and expensive over the last couple of years. This is attributed to increased competition and the high costs of ads. To stand out from other players, Amazon sellers have to leverage different marketing strategies, including influencer marketing.

To create a high-converting influencer marketing strategy, brands have to find the right influencers and create customized product listings. Amazon sellers also need to work with a budget and ensure that their marketing campaigns align with their business goals.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Gracey Ryback, a content creator and influencer marketing consultant, about how to leverage influencer marketing on Amazon. Gracey explains what an A-list Amazon influencer means, shares tips for working with influencers, and discusses the benefits of attending networking events.

  continue reading

154 episodes

Artwork
iconShare
 
Manage episode 376284284 series 2630529
Content provided by Rich Goldstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Goldstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Gracey Ryback is a content creator, Amazon Live creator, and influencer marketing consultant. She works with e-commerce and Amazon brands to help them leverage the power of influencer marketing. With a focus on TikTok and Amazon Live, Gracey has worked with clients across multiple industries both on and off Amazon. She has grown a community of over one million followers.

In this episode…

Building a top brand on Amazon has become more difficult and expensive over the last couple of years. This is attributed to increased competition and the high costs of ads. To stand out from other players, Amazon sellers have to leverage different marketing strategies, including influencer marketing.

To create a high-converting influencer marketing strategy, brands have to find the right influencers and create customized product listings. Amazon sellers also need to work with a budget and ensure that their marketing campaigns align with their business goals.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Gracey Ryback, a content creator and influencer marketing consultant, about how to leverage influencer marketing on Amazon. Gracey explains what an A-list Amazon influencer means, shares tips for working with influencers, and discusses the benefits of attending networking events.

  continue reading

154 episodes

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