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Selling Your Brand in 2022

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Manage episode 348547662 series 2630529
Content provided by Rich Goldstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Goldstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ben Leonard is the Co-founder of Ecom Brokers, an e-commerce brokerage firm that is based in the UK and works with businesses worldwide. He is also an e-commerce consultant and the Founder of Beast Gear, an independent fitness brand. He grew Beast Gear to an international seven-figure business and successfully exited after three years. Ben now helps other business owners to do the same with his e-commerce consultancy firm.

In this episode...

What does it take to build a sellable business? What do investors look out for when assessing a company?

According to M&A expert Ben Leonard, there are five key areas to look into when building a sellable business — your brand, growth and profitability, risk, transferability, and documentation. Preparing your brand for a future sale early increases your chances of selling it for a higher multiple. Ben also advises business owners to do their due diligence before accepting to exit.

Ben Leonard, the Co-founder of Ecom Brokers, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to discuss lessons learned from recent M&A transactions. Ben also shares tips for making a business attractive to investors and how not to sell your e-commerce business.

  continue reading

154 episodes

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Selling Your Brand in 2022

Innovations and Breakthroughs

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Manage episode 348547662 series 2630529
Content provided by Rich Goldstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Goldstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ben Leonard is the Co-founder of Ecom Brokers, an e-commerce brokerage firm that is based in the UK and works with businesses worldwide. He is also an e-commerce consultant and the Founder of Beast Gear, an independent fitness brand. He grew Beast Gear to an international seven-figure business and successfully exited after three years. Ben now helps other business owners to do the same with his e-commerce consultancy firm.

In this episode...

What does it take to build a sellable business? What do investors look out for when assessing a company?

According to M&A expert Ben Leonard, there are five key areas to look into when building a sellable business — your brand, growth and profitability, risk, transferability, and documentation. Preparing your brand for a future sale early increases your chances of selling it for a higher multiple. Ben also advises business owners to do their due diligence before accepting to exit.

Ben Leonard, the Co-founder of Ecom Brokers, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to discuss lessons learned from recent M&A transactions. Ben also shares tips for making a business attractive to investors and how not to sell your e-commerce business.

  continue reading

154 episodes

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