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Selling Your Brand in 2022
Manage episode 348547662 series 2630529
Ben Leonard is the Co-founder of Ecom Brokers, an e-commerce brokerage firm that is based in the UK and works with businesses worldwide. He is also an e-commerce consultant and the Founder of Beast Gear, an independent fitness brand. He grew Beast Gear to an international seven-figure business and successfully exited after three years. Ben now helps other business owners to do the same with his e-commerce consultancy firm.
In this episode...What does it take to build a sellable business? What do investors look out for when assessing a company?
According to M&A expert Ben Leonard, there are five key areas to look into when building a sellable business — your brand, growth and profitability, risk, transferability, and documentation. Preparing your brand for a future sale early increases your chances of selling it for a higher multiple. Ben also advises business owners to do their due diligence before accepting to exit.
Ben Leonard, the Co-founder of Ecom Brokers, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to discuss lessons learned from recent M&A transactions. Ben also shares tips for making a business attractive to investors and how not to sell your e-commerce business.
154 episodes
Manage episode 348547662 series 2630529
Ben Leonard is the Co-founder of Ecom Brokers, an e-commerce brokerage firm that is based in the UK and works with businesses worldwide. He is also an e-commerce consultant and the Founder of Beast Gear, an independent fitness brand. He grew Beast Gear to an international seven-figure business and successfully exited after three years. Ben now helps other business owners to do the same with his e-commerce consultancy firm.
In this episode...What does it take to build a sellable business? What do investors look out for when assessing a company?
According to M&A expert Ben Leonard, there are five key areas to look into when building a sellable business — your brand, growth and profitability, risk, transferability, and documentation. Preparing your brand for a future sale early increases your chances of selling it for a higher multiple. Ben also advises business owners to do their due diligence before accepting to exit.
Ben Leonard, the Co-founder of Ecom Brokers, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to discuss lessons learned from recent M&A transactions. Ben also shares tips for making a business attractive to investors and how not to sell your e-commerce business.
154 episodes
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