Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 522824619 series 3656710
Content provided by Reed Hansen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reed Hansen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Today’s guest brings a refreshing — and much-needed — perspective to the world of PR.
Meet Anna Tran, a values-driven PR strategist with 15+ years in sales and 7+ years in marketing, who’s built her career on one core belief:
👉 Marketing creates attention.
PR creates trust.
And trust is what converts.
Anna's approach to PR goes far beyond “get me in a magazine.” Her philosophy centers on purpose-driven storytelling, shaping narratives that actually mean something — and turning brand stories into momentum that compounds over time.
In this episode, we dive into:
✨ How PR connects the gap between traffic and conversion
✨ Why trust is the missing ingredient in most marketing campaigns
✨ What purpose-driven PR looks like (and why most companies get it wrong)
✨ How to find your real story — even if you think you don’t have one
✨ How to polish your narrative without losing authenticity
✨ Why consistency in media visibility builds long-term authority
✨ The future of PR in the age of AI — and what humans still do better
✨ How to leverage major media placements for years of ROI
If you’ve ever wondered how to go from invisible to in demand, Anna lays out the roadmap.
Let’s dive in.
💡 What You’ll Learn in This Episode
• PR vs. Marketing — Why both matter and how they support each other
• Purpose-Driven PR — Crafting narratives rooted in values and mission
• Real Storytelling — How to shape your journey (even if it’s messy)
• Reputation Management — Why credibility is earned, not assumed
• Long-Term Leverage — Turning one media win into sustained authority
• Entrepreneurial Growth — Anna’s lessons from building her own brand
• AI in PR — The opportunities, the limitations, and the future
🔗 Connect With Anna
📸 Instagram: https://www.instagram.com/levelupwithanna
🌐 Website: https://levelupwithanna.com/
🔗 MarketSurge Links (Required for All YouTube Show Notes)
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
👥 Facebook Group: https://www.facebook.com/share/g/15wpKr1WmN/
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 Twitter/X: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
📺 YouTube: https://www.youtube.com/@marketsurge-q7q
🎯 Book Your 15-Minute “Value or Free Coffee” Call:
https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw
📢 SurgeCast Guest Placement: https://marketsurge.io/surgecast
81 episodes
