Mastering Business Operations and Growth with Scot Nattrass | Inside Marketing with Market Surge

Join Reed Hansen, Chief Growth Officer at Market Surge, as he dives deep into business operations and growth strategies with Scot Nattrass, CEO of Focal Dynamic. With a rich background holding operational roles at Goldman Sachs, Merrill Lynch, and Delta Airlines, Scot reveals the role of a fractional COO, emphasizing the importance of business systems, automation, and AI tools. They discuss the essentials of operational excellence, process modeling, and project management to help small businesses tackle common hurdles and achieve sustainable growth. Don't miss Scot's invaluable insights on avoiding operational overwhelm and leveraging technology to enhance efficiency.

D. Scot Nattrass Linkedin: https://www.linkedin.com/in/scotnattrass/

Focal Dynamic Website: https://focal-dynamic.com

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Podcast: https://marketsurge.transistor.fm/

00:00 Introduction to Inside Marketing With Market Surge
00:17 Meet Scot Nattrass: CEO of Focal Dynamic
00:56 Understanding the Role of a Fractional COO
02:10 Key Business Systems and Processes
08:48 Addressing Operational Overwhelm
19:13 Leveraging Technology for Business Efficiency
21:57 The Future of AI in Business
26:39 Advice for Businesses with Flat Growth
29:56 How to Reach Scot Nattrass
31:40 Conclusion and Final Thoughts