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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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This episode is PACKED with high-level insight AND hands-on, practical advice for marketers, founders, and content creators who want to stay ahead of the AI tsunami reshaping how brands communicate, convert, and grow.
Today, Reed sits down with Maria Del Pilar Casal — an award-winning marketing executive with 15+ years leading strategy for Unilever, Toyota, Verizon, and several global brands you definitely recognize. Pilar is known for creating campaigns that don’t just win awards — they move revenue.
This conversation cuts through the noise and gets into:
🚀 What You’ll Learn in This Episode
🔥 How AI Is Reshaping Consumer Behavior
• Why Gen Z is now treating AI like a “third influencer”
• How AI is transforming discovery, purchase decisions, and brand expectations
• What AEO (AI Engine Optimization) means — and why brands must adapt fast
🔥 What Small & Medium Businesses Can Do RIGHT NOW
• Why AI may actually help SMBs more than big brands
• Where AI fits best in your workflow (and where humans are still unbeatable)
• How to identify gaps in your day and delegate them to AI
🔥 The Content Formats Dominating 2025–2026
• Video is king… but not in the way everyone thinks
• When long-form content matters more than viral clips
• How to turn one recording into 10+ pieces of content across every platform
🔥 The Power of Collaboration
• Why creators, influencers, and brand partners amplify results
• How even small businesses can access creator marketing affordably
• What makes micro/nano influencers more valuable than celebrities
🔥 The Near Future of Digital Marketing
• Why website traffic is about to drop (and why it’s not all bad)
• The coming wave of AI-driven referrals and ads
• Why email lists are about to become gold—again
• How brands should diversify content + channels to stay resilient
👤 Connect with Maria Del Pilar Casal
👉 LinkedIn: https://www.linkedin.com/in/mariapilarcasal/
Pilar offers consulting, brand strategy, and content collaboration opportunities.
📈 Ready to Scale Smarter, Faster, and Louder?
MarketSurge helps businesses build growth systems that generate inbound demand, automate efficiently, and create content that converts.
🌐 Website: https://marketsurge.io
🎯 Book a 15-Minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw
🎙️ Podcast: https://marketsurge.transistor.fm/
🐦 X/Twitter: https://x.com/marketsurging
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
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