In this episode of Inside Marketing with MarketSurge, we sit down with Ben Heuertz, co-founder of The Skinny Platform, to explore how their revolutionary 60-minute book format helps entrepreneurs clarify their message, accelerate sales, and build trust — all without ghostwriter dilution.
Whether you’re a coach, consultant, or business owner, this is your blueprint for turning your story into your strongest marketing asset.
💡 What You’ll Learn:
• The origin story behind The Skinny Platform
• Why short, strategic books beat traditional publishing for business goals
• How these books become powerful tools for sales, lead qualification, and personal branding
👉 Key Highlights:
✅ Real-world example: 3-month sales cycle reduced to 30 days
✅ How their interview-driven format keeps your authentic voice
✅ The surprising power of short-form publishing for positioning and authority
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want to scale your brand with a book people actually read, Ben’s system is a game changer.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 The Skinny Platform: https://www.writeaskinny.com
🌐 MarketSurge: https://marketsurge.io
🎙️ Podcast: https://marketsurge.transistor.fm/
📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 Twitter/X: https://x.com/marketsurging