In this episode of Inside Personal Growth, Greg Voisen sits down with Amit Chitre, founder of R3 Communications and author of The Other Playbook: Brand Lessons Every Student-Athlete Needs (But No One Teaches). Amit blends decades of expertise—from journalism to crisis communications to training Fortune 500 executives—to reveal the life skill every student-athlete needs: building a personal brand with intention. This conversation uncovers why your brand is not your logo, highlight reel, or follower count… but how you make people feel. Through real stories—including insights learned while coaching his own sons—Amit shows how young athletes can define who they want to be, protect their reputation, and succeed not only in sports, but in school, relationships, and life. This episode is essential listening for parents, coaches, mentors, and young athletes who want to develop clarity, confidence, character, and leadership in a world dominated by social media and constant scrutiny. 🎧 What Listeners Can Learn -Why personal branding is a life skill, not a marketing concept -How student-athletes can define, build & protect their identity -How behavior, consistency & communication shape reputation -Why leaving your brand to chance allows others to define you -How to avoid crisis moments through value-driven decisions -How coaches & parents can guide young athletes with structure -How to thrive on the field, in the classroom, and in everyday life Our Guest, Amit Chitre: ➥ Book: The Other Playbook: Brand Lessons Every Student-Athlete Needs (But No One Teaches) ➥ Buy Now: https://a.co/d/dIyoqu7 ➡️LinkedIn: https://www.linkedin.com/in/amitchitre/ Learn more about your Inside Personal Growth host, Greg Voisen: ➥ https://gregvoisen.com ➡️Instagram: https://www.instagram.com/insidepersonalgrowth/ ➡️Facebook: https://www.facebook.com/InsidePersonalGrowth/ ➡️LinkedIn: https://www.linkedin.com/in/gregvoisen/ ➡️Twitter/ X: https://twitter.com/lvoisen/