Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 514858044 series 3660965
Content provided by Speakeasy Mastermind. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Speakeasy Mastermind or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Every 8-figure company starts with a single insight. In this episode, Michael shares how a simple observation from his agency work sparked the creation of Spiffy, a SaaS product that grew into a thriving, high-impact business. He takes us on the journey from recognizing a real market need to building a solution that customers couldn’t wait to adopt.
Michael reveals how identifying a “thirsty-hungry market”, niching strategically, and leveraging timing created the foundation for scalable success. From building a customer-first team to implementing YouTube-driven lead generation, he shares the strategies, lessons, and mindset that transformed one insight into a product with massive impact.
Along the way, Michael opens up about the challenges of transitioning from service-based work to SaaS, how to use data to refine your approach, and why solving a simple problem that truly matters can unlock exponential growth.
This episode is a blueprint for founders, creators, and entrepreneurs who want to turn real insights into meaningful, scalable impact. If you’ve ever wondered how one clear idea can lead to an 8-figure opportunity, Michael’s story shows exactly how it happens.
Tune in to discover how one clear insight can spark an 8-figure SaaS company, and learn how to turn your own ideas into meaningful, scalable impact.
Key Timestamps:
[00:00:00] Welcome to Inside the Speakeasy Podcast!
[00:02:42] The journey to Michael’s 8-figure success.
[00:09:05] Turning the dream of building software into reality.
[00:14:37] Solve a problem for a thirsty-hungry market.
[00:21:53] The riches are in niches.
[00:24:34] Timing and strategy = success.
[00:26:57] Tips for businesses working on their personal brand.
[00:31:31] What’s the simple thing you can solve?
[00:35:21] Leverage others’ data for your own business.
[00:37:26] Where does Spiffy fit in the buyers’ journey?
[00:41:44] Building a team with a customer support mindset.
[00:42:53] Moving from agency to SaaS Spiffy + painful lessons learned
[00:46:04] YouTube strategy for lead generation.
[00:48:05] The value Speakeasy provides for Michael.
Memorable Quotes:
"Most businesses fail, not because of a lack of resources or lack of good products, it's like implementing the wrong strategy at the wrong time. Even the right strategy at the wrong time." [00:24:35] – Michael Hunter
"The sauce is understanding and solving a real problem in the marketplace that people are willing to pay for." [00:32:03] – Michael Hunter
Connect with Michael Hunter:
Website: https://personalbrand.com
Instagram: https://instagram.com/michaelrhunter
Facebook: https://facebook.com/michaelrhunter
Twitter/X: https://x.com/michaelrhunter
LinkedIn: https://linkedin.com/in/michaelrhunter
Connect with Eric Berman:
Website: https://speakeasymastermind.com/
Instagram: https://www.instagram.com/speakeasymastermind/
Facebook: https://www.instagram.com/speakeasymastermind/
LinkedIn: https://www.linkedin.com/in/ericberman/
Produced by Evolved Podcasting: www.evolvedpodcasting.com
28 episodes
