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Have you ever felt like letting go of control is impossible, even when you know you need to? Atiba de Souza, author of The Delegation Trap and a world-class connector, joins the show to break down exactly how to hand off tasks without losing your sanity. We talk about everything from hiring people who really align with your values to building a team that can actually think for itself.
Atiba shares stories from his journey growing up in a family of entrepreneurs to running a successful agency and helping others connect with their audience. He walks us through his CASE method, a simple framework for clearer communication and stronger accountability on your team. Along the way, he shares real-life struggles with delegation and the smart ways he’s learned to navigate them.
Whether you’re scaling a business or refining leadership skills, this episode delivers actionable strategies that help you build a team that thrives. You’ll walk away knowing how to delegate without feeling guilty and how to empower your team to step up in ways you might not expect. If you want to work less and lead better, this one’s for you.
Key Timestamps:
[00:00:00] Welcome to Inside the Speakeasy Podcast.
[00:01:33] Generational entrepreneurship experiences.
[00:09:34] Agency challenges and growth.
[00:12:34] Transition to search systems.
[00:13:41] Human communication and technology.
[00:18:54] Future of video marketing.
[00:22:53] Video content ranking strategies.
[00:25:06] Core values in leadership.
[00:30:32] Miscommunication in leadership.
[00:34:14] Delegation myths debunked.
[00:37:32] Delegation challenges in the workplace.
[00:42:40] The CASE method for thinking.
[00:45:18] Hero complex in entrepreneurship.
[00:48:48] Improving delegation skills.
[00:52:30] AI and delegation challenges.
Memorable Quotes:
"Create core values about who you actually are, because you have to live it." [00:26:30] – Atiba de Souza
"The number one reason that we fail is because we don't ask great questions." [00:48:53] – Atiba de Souza
Links Mentioned:
The Delegation Trap Book: https://thedelegationtrap.com/
Connect with Atiba de Souza:
Website: https://clientattractionpros.com
LinkedIn: https://meetatiba.com
Connect with Eric Berman:
Website: https://speakeasymastermind.com/
Instagram: https://www.instagram.com/speakeasymastermind/
Facebook: https://www.instagram.com/speakeasymastermind/
LinkedIn: https://www.linkedin.com/in/ericberman/
Produced by Evolved Podcasting: www.evolvedpodcasting.com
28 episodes
