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Running a business can feel like trying to solve a puzzle without the picture on the box, especially when it comes to marketing. That’s exactly what Russell Lundstrom, a lifelong entrepreneur turned “Marchitect,” helps us figure out in this episode. After decades of building multiple 7-figure businesses, Russell has cracked the code on how to simplify marketing and find real clarity in your message. His Five-Step Marketing Plan Formula is all about cutting through the noise and finally seeing what’s been working for you all along.
After more than 35 years in the trenches of marketing and multiple 7-figure ventures, Russell knows exactly where most entrepreneurs go wrong and how to fix it. He shares stories from the front lines of entrepreneurship, breaking down how to find your ideal customers, create offers that actually land, and use what he calls the “Master Marketing Equation” to make your business run smoother.
If you’ve ever felt like your marketing efforts were scattered or ineffective, this is your sign to hit play. Russell’s practical wisdom will help you simplify your strategy, sharpen your offers, and finally build a marketing plan that works for you, not against you. Tune in now and learn how to think like a true “Marchitect.”
Key Timestamps:
[00:00:00] Welcome to Inside the Speakeasy Podcast.
[00:03:44] Russell’s entrepreneurial journey.
[00:08:17] Focus over multiple opportunities.
[00:11:00] Marketing architect concept.
[00:16:45] Vision and mission clarity.
[00:19:58] Master marketing equation explained.
[00:23:16] 80-20 rule in business.
[00:27:40] Niche specialization for business success.
[00:30:08] Messaging for solving customer problems.
[00:34:50] Marketing budget considerations.
[00:37:27] Customer research importance.
[00:39:31] Offer they can't refuse.
[00:44:31] The world needs your work.
Memorable Quotes:
"If I were to go back in time and talk to my 21-year-old self, I'd say, just pick one thing and focus and get rid of all the squirrels." [00:08:17] – Russell Lundstrom
"The vision is to win the war. And the mission are those individual missions that make up how you win the war." [00:19:27] – Russell Lundstrom
Connect with Russell Lundstrom:
Website: https://marketingplanformula.com
Instagram: https://www.instagram.com/marchitect.pro/
Facebook: https://www.facebook.com/marketingplanformula
Twitter/X: https://x.com/mpfmarchitect
LinkedIn: https://www.linkedin.com/company/marketingplanformula
YouTube: https://www.youtube.com/@marketingplanformula
Connect with Eric Berman:
Website: https://speakeasymastermind.com/
Instagram: https://www.instagram.com/speakeasymastermind/
Facebook: https://www.instagram.com/speakeasymastermind/
LinkedIn: https://www.linkedin.com/in/ericberman/
Produced by Evolved Podcasting: www.evolvedpodcasting.com
28 episodes
