Most people think internet marketing is just funnels, emails, and chasing algorithms—but for David Gonzalez, it’s always been about real people and real relationships. For over 16 years, he’s been hosting the Internet Marketing Party, where he’s built a space for connection, collaboration, and plenty of win-win deals. In this episode, David shares what it really takes to build a strong network without feeling salesy or transactional. Whether you're growing a business or just want to be in better rooms, his stories and tips are seriously worth hearing.

We got into everything from impostor syndrome to how he structures his business in a way that feels aligned, not overwhelming. David’s Escalator Model flips the usual hustle narrative and shows how you can grow while still having a life. He also gets real about what it’s like to show up in rooms full of heavy hitters—and how he learned to stop shrinking himself. If you’ve ever questioned your value or wondered how to stand out without selling out, you’ll appreciate this part.

David also talks about the magic that happens when you ask the right questions and genuinely care about the answers. He’s got a gift for making people feel seen—and he shares how you can do the same. If you’re craving more connection in your work (and less of the surface-level stuff), this conversation is for you.

Key Timestamps:

[00:00:00] Introduction.

[00:01:56] Internet Marketing Party history.

[00:07:58] Entering the affiliate marketing world.

[00:10:15] First internet marketing party meetup.

[00:12:02] Curating expert think tanks.

[00:15:54] Building relationships through questioning.

[00:19:35] Evoking vulnerability through questions.

[00:21:59] Genuine care in relationships.

[00:24:54] There are different levels of greatness.

[00:32:00] Escalator model for revenue.

[00:34:00] Mastermind think tanks without speakers.

Memorable Quotes:

"The simplest thing you can do in connection and like building relationship is to realize the phrase interested is interesting." [00:17:52] – David Gonzalez

"What drives my revenue isn't Internet Marketing Party or 3-Day Think Tank or Experts Council. It's something that I've started referring to as the Escalator Model that I have, which is 54 different points that I use to create win-win scenarios." [00:31:49] – David Gonzalez

Connect with David Gonzalez:

Website: https://internetmarketingparty.com/

LinkedIn: https://www.linkedin.com/in/davegonzalez/

Connect with Eric Berman:

Website: https://speakeasymastermind.com/

Instagram: https://www.instagram.com/speakeasymastermind/

Facebook: https://www.instagram.com/speakeasymastermind/

LinkedIn: https://www.linkedin.com/in/ericberman/

Produced by Evolved Podcasting: https://www.evolvedpodcasting.com