I’m so excited to bring you another joint episode of the Inspire + Move and Community podcast with Kristina Bartold, this time with our amazing guest Tara Hannaford, founder of Attollo Brands and known for her work with Casamigos Tequila. In part 1 of this conversation we dive into Tara's brand building journey, what it takes to build a solid brand blueprint, manage expectations, and set goals that actually work for your business. Of course we’ll also discuss the art of community building and why it’s a game-changer for scaling businesses. Tune in for more on:
• Tara’s unique journey with building brands and consumer product in the beverage alcohol industry.
• How digital marketing should reinforce real-life brand experiences.
• The challenges of scaling a startup and what it takes to succeed in competitive industries.
• Why storytelling, creating memorable consumer experiences, and building authentic connections are essential for brand growth.
• Why creating a clear brand blueprint can guide your business decisions.
Stay tuned for part 2! In the meantime, I would love to know your biggest “aha” moment from this episode! Shoot me a DM’s @Inspireandmove!
Tara’s Links:
Instagram
LinkedIn
Attollo Brands
Kristina's Links:
Podcast - Community
Instagram
Website
High Vibe Women

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GIRLFRIENDS WALKS are back! It’s more than a walk—it’s an opportunity to build authentic connections, meet like-minded women, and even spark collaborations or new business opportunities.
Check www.inspireandmove.ca/store to get tickets & join me for the next one!

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