Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Re-Release [Top Giver Series] Beyond Giftology: The Art and Science of Gifting With John Ruhlin
Manage episode 479719415 series 83869
Content provided by Dr. Jeremy Weisz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Jeremy Weisz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
John Ruhlin (1980–2024) was an American entrepreneur, speaker, and author best known for pioneering the concept of strategic gifting in business. He founded The Ruhlin Group, a firm specializing in personalized corporate gift strategies, and authored the best-selling book Giftology, which emphasizes the power of generosity to build lasting relationships. John began his career as a top sales representative for Cutco Cutlery, where he developed innovative approaches to client engagement. He passed away suddenly in August 2024 at 44, leaving a legacy of kindness and a transformative approach to business relationships.
In this episode…Standing out in business is more challenging than ever. With overflowing inboxes, advertising fatigue, and increasingly transactional relationships, how can you break through the noise and cultivate genuine, lasting connections with clients and partners?
John Ruhlin, author and expert on strategic gifting, shares how intentional, personalized gift-giving can become a powerful business development tool. He explains that gifting is often done wrong — too promotional, poorly timed, or lacking personal relevance. He offers actionable strategies, like making the gift about the recipient (not your brand), targeting the recipient’s inner circle, and sending gifts during off-peak times to avoid holiday clutter. John also emphasizes using thoughtful research to personalize gifts and create memorable touchpoints that turn business relationships into emotional connections.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews John Ruhlin, Founder of The Ruhlin Group, about the art and science of strategic gifting. John shares how meaningful gifting builds loyalty and generates referrals. He also discusses why timing matters more than cost, how to win over executive gatekeepers, and what happens when a gift goes hilariously wrong.
1280 episodes
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Manage episode 479719415 series 83869
Content provided by Dr. Jeremy Weisz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Jeremy Weisz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
John Ruhlin (1980–2024) was an American entrepreneur, speaker, and author best known for pioneering the concept of strategic gifting in business. He founded The Ruhlin Group, a firm specializing in personalized corporate gift strategies, and authored the best-selling book Giftology, which emphasizes the power of generosity to build lasting relationships. John began his career as a top sales representative for Cutco Cutlery, where he developed innovative approaches to client engagement. He passed away suddenly in August 2024 at 44, leaving a legacy of kindness and a transformative approach to business relationships.
In this episode…Standing out in business is more challenging than ever. With overflowing inboxes, advertising fatigue, and increasingly transactional relationships, how can you break through the noise and cultivate genuine, lasting connections with clients and partners?
John Ruhlin, author and expert on strategic gifting, shares how intentional, personalized gift-giving can become a powerful business development tool. He explains that gifting is often done wrong — too promotional, poorly timed, or lacking personal relevance. He offers actionable strategies, like making the gift about the recipient (not your brand), targeting the recipient’s inner circle, and sending gifts during off-peak times to avoid holiday clutter. John also emphasizes using thoughtful research to personalize gifts and create memorable touchpoints that turn business relationships into emotional connections.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews John Ruhlin, Founder of The Ruhlin Group, about the art and science of strategic gifting. John shares how meaningful gifting builds loyalty and generates referrals. He also discusses why timing matters more than cost, how to win over executive gatekeepers, and what happens when a gift goes hilariously wrong.
1280 episodes
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Similar to INspired INsider Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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