Building Careers In Insurance Through TikTok And Empowerment With Samantha Ridgewell Insurtechs.io podcast

Building Careers in Insurance Through TikTok and Empowerment with Samantha Ridgewell

2d ago 45:20

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In this episode of Industry Voice, Jeff Shi sits down with Samantha Ridgewell, Managing Director of Empower Development, to explore how social media—particularly TikTok and LinkedIn—can reshape the way young professionals discover and enter the insurance industry. Samantha shares how her engaging content has influenced over 200 people to find roles in the London insurance market, and offers an insider’s look at Lloyd’s of London, including the unique culture, ecosystem, and generational shifts within the market.

From building community through creative digital content to founding her own company while on maternity leave, Samantha’s story is a masterclass in innovation, empathy, and making insurance careers more accessible. Learn how she grew a team of 12, leveraged proximity networking, and her big goals for TikTok in 2025.

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Jeff Shi :

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Samantha Ridgewell :

https://www.linkedin.com/in/samanthalydonempower/

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