In this episode, we sit down with Andrew Will — founder of Promova, one of the most prolific advertisers on Meta and an early pioneer of AI-first organizations.

From building pronunciation models before GPT existed to integrating AI across every team at Promova, Andrew shares how his company uses AI and automation to scale language learning for millions of users.

We explore the shift from ML models to LLMs, how AI now powers everything from customer support to HR, and why Andrew believes we’re entering the “App Store era of AI agents” — where curated, niche tools will dominate.

🔍 What you’ll learn:

• How Promova moved from all-human support to AI-driven replies that boosted both revenue and satisfaction
• Why LLMs act as mirrors for brainstorming and strategy — not as “superhuman geniuses”
• The role of specialized ML models vs. LLMs in building real product features
• How to drive AI adoption across non-technical teams through culture, not just tooling
• Why Andrew sees agents and multimodality as the next big wave in AI innovation

Whether you’re a founder, marketer, or product builder, this episode gives you a front-row seat to how an AI-native company actually operates — and where the future of work is headed.

👉 Want to scale your growth with AI-powered creative? Start here.

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