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Monday Morning Drive: The Smart Way to Punch Above Your Weight Class
Manage episode 475691157 series 3601368
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I studied martial arts for many years. I learned multiple disciplines, earned various black belts, and instructed newcomers. In martial arts, particularly when working with teenagers, we often discuss “punching above your weight.”
Businesses “punch above their weight,” too. A client of mine from years ago built his business on punching above his weight, which helped him win major, high-profile projects that could have gone to companies with more experience, longer market presence, and stronger brand recognition. His scrappy little company kept punching above its weight and winning jobs.
But punching above your weight doesn’t always work. Sometimes, you get in over your head.
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