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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Brands spend tons of money advertising on e-commerce platforms—but why don’t they reserve some of that for brand protection?
Manu Sareen, CEO of i2o Retail, talks through the pervasive brand protection issues in our industry. Brands that don’t monitor their re-sellers closely enough might create customer experience issues that reflect poorly back on them—from Buy Box losses to unauthorized price drops to derivative products.
Sareen talks through why brands need to invest in brand protection, the money-saving benefits of these investments, and how they can begin to do it at scale.
28 episodes
