How can brands navigate peak season planning when tariffs, supply chain uncertainty, and shifting consumer behavior threaten margins? In this episode of the Intentwise Connect podcast, Sreenath Reddy talks with Martin Heubel, Founder of Consulterce and former Amazon Vendor Manager, about proactive strategies to protect profitability and optimize inventory planning for 2025’s peak season. You’ll learn why brands must re-evaluate their sourcing footprints to reduce tariff exposure, the critical timing of orders before existing inventory runs out, how to negotiate effectively with suppliers and retailers, why granular SKU-level analysis is essential for profitability, and smart, data-backed approaches to retail media investments when uncertainty is high. Listen to the full episode now to discover how to plan inventory, negotiate smarter, and protect your margins during one of the most challenging peak seasons yet.