Want to rethink your digital marketing?
Connect with Dave Skorepa and the Aztek team for a Help First Micro Assessment to uncover quick wins and identify where your marketing strategy may be holding you back. – https://www.aztekweb.com/

Connect with Dave: https://www.linkedin.com/in/daveskorepa/

In this episode of the Into the Storm Leaders Podcast, host Ron Kaminski sits down with Dave Skorepa, Chief Creative Officer and COO at Aztek, a Cleveland-based digital marketing agency and proud strategic partner of The Herd.

Dave reflects on his 25-year journey with Aztek, from starting as a graphic designer with dreams of making comic books to leading an agency that helps B2B businesses embrace digital transformation. He shares how Aztek’s core values—helping others, taking ownership, and “getting stuff done”—have shaped their culture, and how practices like “Innovation Day” keep the team curious and adaptable.

The conversation dives deep into:
- Navigating the constant storms of technological change—from the early days of web design to the rise of AI.
- How AI is both a powerful tool and a potential risk—and why businesses must start with real problems, not just shiny technology.
- Lessons from helping clients untangle digital marketing chaos, from lost logins to leaky funnels.
- Why accessibility, empathy, and human creativity remain non-negotiable in a fast-changing digital landscape.