In this conversation, Kyriakos Eleftheriou is joined by Tom Livesey, CTO and co-founder of Thriva, who discusses the journey of his health tech company, which has transformed the way individuals monitor their health through innovative blood testing solutions.

He shares insights on the challenges faced during the startup phase, the impact of COVID-19 on their operations, and the importance of consumer awareness in health diagnostics. Tom emphasizes the need for personalization in health insights and the role of technology in improving user experience.

He also touches on the fundraising journey, navigating the NHS landscape, and the future of health tech.

Chapters

00:00 Intro

02:44 Navigating the Challenges of Health Testing

05:30 The Evolution of Thriva's Product Offering

08:33 Fundraising Journey: From Startup to Success

11:15 COVID-19: A Catalyst for Change

14:11 The Future of Health Diagnostics

16:53 Building a Sustainable Business Model

19:29 Customer Acquisition and Marketing Strategies

22:27 The Role of Technology in Health Monitoring

24:56 The Impact of Consumer Awareness on Health

27:32 The Next Decade: Predictions for Health Tech

30:35 Addressing Consumer Anxiety in Health Testing

33:15 The Importance of Personalization in Health Insights

36:06 Navigating the NHS Landscape

39:00 The Future of Home Testing and Diagnostics