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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most companies pour money into marketing without connecting it to revenue. Jason Kramer, Founder & CEO of Cultivize, shows how to turn CRM, lead scoring, and simple attribution into hard ROI...and why many campaigns should be trimmed, not scaled.
In this episode, you’ll learn:
- How a 25-year roofing company cut ~$50k in wasted ad spend by tracking every channel (QRs, call prompts, landing pages) and tying it back to sales activity.
- “Hand raisers,” lead scoring, and seeing buying signals in real time (opens, site visits, video views).
- Why most teams fail CRM roll-outs, and the fast path to a functional build in 4–6 weeks.
- How agencies white-label CRM services to protect LTV, conversion, and retention.
Connect with Jason
- LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
- Cultivize: https://cultivize.com/
Subscribe and find more episodes: https://isanythingrealinpaidadvertising.adamwbarney.com/
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