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Ep. 02: PMax, AI, and the Myth of Set-It-and-Forget-It – A Real Talk with Ben Lund
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Performance Max can scale. But only if you control the inputs.
Otherwise? You’re handing the wheel to a robot with no map.
In this episode of Is Anything Real in Paid Advertising?, I’m joined by Ben Lund, founder of Rise Marketing Group and ex-Googler, to unpack what’s real...and what’s wildly misunderstood...about AI-driven campaigns in 2025.
We get into:
⚙️ The real value of human strategy in an AI world
📉 Why Performance Max fails when left unchecked
🧠 The mindset behind building a 7-figure agency that’s still human-first
👀 Why automation without alignment is just budget drain
💡 If you’ve ever felt the gap between AI promise and real ROI…this one’s for you.
🔗 Listen + learn more at risemkg.com and connect with Ben
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