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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In a world where ads fight for attention and algorithms dictate visibility, one thing still cuts through the noise: storytelling.
In this episode of Is Anything Real in Paid Advertising?, I sit down with MK McGowan, Founder of MK McGowan Studios, to explore how narrative isn’t just marketing — it’s the difference between being ignored and being unforgettable.
We dive into:
✨ Why narrative intelligence matters more than vanity metrics
✨ How to tell stories that scale across platforms and audiences
✨ The art of shaping messages that connect with both logic and emotion
✨ Where AI fits in — and where it never will — when it comes to authentic storytelling
MK has built a career around helping leaders and brands clarify their voice and amplify their message in ways that build trust, impact, and long-term influence. This conversation is a masterclass for anyone trying to rise above the noise and lead with narrative power.
📌 Learn more about MK: https://www.mkmcgowanstudios.com/
📌 Connect with MK: https://www.linkedin.com/in/mkmcgowan/
🎧 Find all episodes of Is Anything Real in Paid Advertising? by searching your favorite podcast app.
21 episodes
