Noam Shani is the co-founder of Neo Mare, an Israeli startup which has created a wristband that can be inflated to save the wearer from drowning. Avraham sat down with Noam in the offices of JMB Davis Ben-David to discuss how Noam came up with the idea, how he built his team, got funded, the challenges he has faced, tips for startup founders and much more. Do you have a great innovation? We'd love to hear from you. Contact us by going to https://jmbdavis.com/startup/contact. Learn more at https://jmbdavis.com and https://jmbdavis.com/startup. Also available at https://soundcloud.com/jmbdavis/neo-mare. Listen to all of the episodes at https://jmbdavis.com/podcast.