DISC Profile: Yellow & Red (I&D) | In this episode of the "It Starts With YOU" podcast the conversation delves into the intriguing intersection of neuroscience and business leadership with guest Dr. Lynda Shaw.

As a behavioural neuroscientist, Lynda's shares insights into how understanding unconscious processing of emotions can transform organisational dynamics. The discussion reveals the potential locked within individuals and emphasises the importance of fostering environments that extract and communicate genius ideas for collective growth.

The dialogue also touches on the vast landscape of unconscious biases and their impact on decision-making, highlighting the essential role of self-awareness in effective leadership.

Lynda's argues for the value of taking a moment of reflection before reacting, advocating for thoughtful communication that creates psychological safety. The episode encourages listeners to embrace their hidden potential and stresses the significance of understanding perception, helping leaders to unlock their team's potential by making them feel significant and heard.

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About the Guest

Dr Lynda Shaw

Lynda is an experienced entrepreneur, having owned 3 businesses. She holds a doctorate in cognitive neuroscience, specialising in unconscious processing of emotion and behavioural change. She is a professional speaker, genius translator and works with senior leaders and their teams to extract and communicate fabulous ideas and navigate ever present uncertainty. This enables better funding and investment opportunities, and spreading their genius to the outside world, something we badly need. She is the founder of Brain & Behaviour Ltd and the Neuroscience Professional Development Programme, designed to help professional people use applied neuroscience successfully in their work. Lynda is always informative, fun and extremely practical.

Connect with Simon

LinkedIn: http://uk.linkedin.com/in/lyndashaw

Website: www.drlyndashaw.com